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Originally Posted by
Azar
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Originally Posted by
Ouch!
Given that bloated sales expectations compared to actual results, I'm not at all surprised to see marketing getting hit in the fallout.
Yeah, the projections they had for Tomb Raider and Hitman were insane--considerably higher than the franchises traditionally sell, I believe.
Still, this really sucks for Square Enix NA. They have relatively little impact on the quality of games the company as a whole produces, I'm sure, and bad games selling poorly in North America means they lose jobs. Crappy situation.
This isn't an issue of bad games selling poorly in North America, though. Sleeping Dogs, Hitman: Absolution, and Tomb Raider all scored 80+ on metacritic and were generally well-received. Tomb Raider sold over three million copies in a month, which is is pretty damned impressive, but Square Enix apparently anticipated shipping 5-6 million copies. It just screams of poor market research. If Tomb Raider had sold six million copies, it would have been one of the best-selling games of this console generation. Factor in that until this game, Tomb Raider has been a disappointing franchise for nearly a decade, Hitman is a second-tier franchise (in market power, at least), and Sleeping Dogs was a new IP, and their sales expectations begin to look like a wishlist that someone made up with ballpark estimates and no consideration for reality.