How to Become a Cult Leader
Something I thought I'd share with all of you, it's rather interesting.
1. Create your own social reality.
a. Eliminate all sources of info except that provided by the cult.
b. Provide a cult's-eye view of the world.
c. Keep repeating it.
2. Use the ingroup bias (the inherent belief we as humans possess that states that our group is the best because a) we belong to it and b) we do not see ourselves as stupid, thus that group MUST be good) to your advantage. Emphasize the ingroup by having an initiation, wearing distinctive clothes, changing the person's diet or name.
3. Create commitment. The foot-in-door technique (a technique in which you start small and gradually build up. A good example of this is the Church of Scientology which starts you off with a free test to determine whether you need the church, the answer always being "yes", and working you up gradually until you are shelling out thousands of dollars an hour for an indetermined amount of time to cleanse your body from the influence of evil aliens who are controlling you) works well.
4. Establish leader's credibility and attrativeness. Create myths surrounding the leader (I heard the leader is the second coming of Jesus Christ! Or, to use a Simpsons example, Na na na na na na na na na LEADER!)
5. Send your members out to witness. This brings in new members and reestablishes current members' beliefs (if you spend all your time preaching about how great an organization is and you do not believe it, the cognitive dissonance this causes will eventually cause you to either break ties, or, more commonly, especially if you've already invested a lot of time and/or money in it, believe your own words, that it truly is good.)
6. Distract members from thinking "unthinkable" thoughts. This is particularily important for new members. Chanting, singing, meditation, and constant group interaction works well.
7. Fixate members' vision on a phantom. "Better world for the faithful." It looks solid, but is never accomplished.