McDonald’s considers selling breakfast all day
http://www.msnbc.msn.com/id/14924690/
Quote:
LOS ANGELES - McDonald’s Corp. may soon offer its breakfast menu all day long as a new restaurant layout will make it easier to prepare a wide variety of foods at once, its chief executive said Wednesday.
Speaking at the Bank of America 36th Annual Investment Conference in San Francisco, McDonald’s CEO Jim Skinner said the company was implementing a new restaurant operating system that would finally make selling breakfast all day possible.
“It’s not compatible with our current operating system,” Skinner said about offering its breakfast menu all day. “But with this system, that could be possible.”