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And I wouldn't say they completely shifted this industry - they've simply created a market outside of gaming that closely resembles this one. But it's not the same as "this thing of ours." Microsoft and Sony adopted motion control to appease investors - there's no better evidence for that than the utter drought of original, motion-only content immediately after the products launched. It became a success for Microsoft and they've clearly gone in that direction. But as the years went on and the mature games were panned, even Nintendo had to learn the hard truth: you simply can't make compelling experiences with motion inputs. Some PS3 games integrate it really well, but those titles are still best with a controller. And the possibility that ANY hardcore title will come to the Kinect has all but been foreclosed. Nintendo is still innovating interfaces, but they've brought back the focus on buttons and have even knelt before the altar of graphics. As Wii sales have died down and the truth of it only being a fad has been laid bare, it's Nintendo who's now adjusting according to Sony and Microsoft's ways.
I would argue the fact they created a new market that even Sony and Microsoft had to bow to years later and is still relevant today is a major shift. The problem with Sony and Microsoft is that they forgot that games need to be accessible and not require years of honing your skills in the genre. Who wants to pick up a FPS for the firs time only to get hammered in Online play mode (which is 90% of the game) just because you didn't have the 10 year start most of the other players have had. There is a reason why some genres become hardcore cause they reach a point of skill level where you have to seriously dedicate time and resources just to be adequate. Its a good business model but its also one that has to deal with either angering fans by appealing to more casual fans, or completely shut out new players and hope for a SFII/Madden approach of having a dedicated fanbase who will buy tweaked up versions released on a yearly basis or new DLC maps and content every few months.