I did that with one of those "flaming hot" Jack Link's beef stick things. I dipped it into a homemade cayenne-and-jalapeno sauce I carry around with me (lol) and had been taking small bites throughout the day to savor it (plus my acid reflux is an asshole about that sort of thing so I couldn't eat it all at once like I wanted to) and when a friend asked for a taste her whole face turned red and there was a constant stream of tears until she grabbed my Dr Pepper and drank the entire remaining half of the bottle :|
And her bite was without the sauce, even. Some people, man. Some people.