Hahahaha!
Honestly I wouldn't kill a franchise. I'd kill the entire triple A game industry. Burn it all to the ground, leave no trace, and let people rebuild on top of the ashes.
I whole heartedly believe that the business thinking of most companies is fundamentally at odds with their ability to make good games and that they occasionally do make good games is more luck and the persistence of actual creators than it is any impact the producers and publishers tend to have.