Anecdotal proof:
Safeway - University District - Seattle, WA
Safeway - University District - Seattle, WA
Safeway - Queen Anne - Seattle, WA
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my sister is a 'brand whore'.. i am not
she will only eat bread from the 'expensive' baker.
she will only drink Coca cola, and she always picks the more expensive stuff becaus she refuses to eat any house-brand.
p.s i actually prefer the supermarkt's bread, it tastes better
times when it doesn't matter: milk, eggs, fruits, vegetables, etc. it all comes from the same places and just gets branded or packaged differently. basic products.
times when it does matter: booze, sodas, other things made with specific recipes and ingredients. the recipes make a difference.
Booze. Definitely. I am a brand whore with booze.
Milk. I will only drink Mayfield brand. But they don't -have- Mayfield brand up here, thus, I don't drink milk. I'm not a huge milk drinker anyway.