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Well, I can honestly say that wearing make up has been the best way to meet really hot girls. BUT LET ME EXPLAIN.
I used to be in stage acting when I was younger, and there were a few ladies in the production that were drop dead hottness flaunting babes that I wanted to meet. So, before the production or rehersal, I'd ask them if they wanted to put my stage makeup on. Of course, the very beautiful actresses came flocking to me with joy and gladly applied the makeup. It was a great way to meet girls and get them to like you. :D
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I don't believe in gender roles. So the answer is obvious, though not present in the survey: if they feel the desire to wear it to enhance their aesthetics, then they should do it, without thinking of what society thinks.
Conformity is slavery.