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Perhaps a little bad press is good for Square Enix, so they could really get together and fix those game-breaking problems such as UI lag.
And I think that's EXACTLY what's happening and exactly what needed to happen. Yes, there were lots of harsh reviews, lots of super upset fans, lots of disgruntled threads, but imho this is a GOOD thing. They're rolling out positive changes at lightening speed. Throwing in an extra free month because they're aware of how unsatisfied people were, and I don't think that would have happened if everything just kinda went, "Oh, I'm sure Square will fix things if we just stay patient. There's tons of positive aspects of the game, don't focus on the negatives!"