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Pet dyeing is difficult and dangerous as hell. Veterinarians tend to strongly advise against home dyeing, because CTFA approved, completely safe dyes are so rare that they aren't actually available in America.
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Even if your pet manages to survive your attempt to turn them "Magic Purple," you might get them jumped at the dog park, since bright colors are essentially nature's prison tattoos. According to animal behavioral expert Clara Guest, it's very possible that vivid, unnatural coloring affects the way other animals react to them.