Well yeah, they are going to say its better. Its called advertising. You don't see any company saying that their product is inferior to someone elses, thats horrible marketing. And have you actually tried some of teh new games? I hate most Racing Games, but with the new control its a blast. You say its a gimmick, but who cares? Its a fun Gimmick. It does offer a new way to play games, as did the DS.