I would point out how this pretty much matches Dreddz in terms of not only social recognition title-pasting on EoFF, but also his current location, but everyone else did that already.

I find it odd that they are doing this specifically to PS3's in Europe. Perhaps they want to reduce the amount spent when making PS3's, but doing this in their highest bidder's lands would be quite catestrophic for Sony's rep. So, they probably wanted to do this where the Video Gaming craze is weakest out of the 3 main areas.