Couple of points for people who didn't read the article:

-The Magazine was recalled. It never reached 'normal' newsstand circulation, but people who subscribed to it already have it.

-This was not intended to be a public ad, instead it was an invite to a number of European press--none from the UK, where this magazine comes from.

Bad taste on the part of whoever decided to run that image in their mag, but they sure are feeling it now.

Given the product they were promoting, it's great. Definitely not something for the masses though, hence the recall once Sony got wind of it.