I think a lot of it would be to do with copyright issues as well as licensing issues. And the fact that up until just recently, there hasn't been the technology to add further customizations to console games. That may also include the time and money the developer would have spent making those options available - it would most likely not be feasible.
The PS3 is still fairly new, so I wouldn't rule out more customization in games later down the track when developers create more games and get the hang of developing for the PS3.





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