It's a genius idea, and genius advertising. I can't wait to see the final product; I can only pray that it is as exciting as the teaser.

The guy in the one scene says "It's alive," not "It's a lion."

A popular rumor is that this has something to do with the show, Lost. I have never seen the show, but I hear the first season was really good.

I, personally, find it amusing that some people seem to be turned off by the fact that it's being shot in immersive handheld "Blair Witch shaky cam" when the film they went to see the day they saw the Cloverfield trailer is probably far more nauseatingly filmed and cut.