"You Get What You Pay For." That's an interesting quote. I think people should "Know What You're Getting When You Get What You Pay For."

$600 for a box to play video games is too expensive. That's what the majority of gamers are seeing, since all they'll want a PS3 for is for the games.

But the PS3 isn't just a game system. It's a High Def blu-ray playing multimedia powerhouse, beyond-cutting-edge technological marvel and whatnot. All of that extra stuff makes it 'worth' $600.

But the gamer doesn't care about all the extra stuff, all they see is "It's going to cost me $500/$600 to play [random PS3 game]?" The cost doesn't make sense to them if they don't see/know/care about the extra stuff.