I always thought that an apostrophe represented that letters are missing, like a blank in order to replace the real thing. As if you were to take a book, and replace it with an empty journal, and the journal's size would always be the same, no matter how big the book. The emptiness of our world is all represented with an apostrophe.

'.'

As you can see above, I'm VERY dishonest for the sake of sounding like I'm from the Matrix, so there's another reason EoFFers, or just internet peoples in general can normally be considered dishonest.