I agree whole-heartedly with the first post. I think that the animals get nothing out of it but annoyance, and pampering pets isn't good for either the owner or dog's self-esteem and socializing. Besides, some idiot is out there making millions out of "humanizing" pets while their colleagues kill other species for money. And lastly, this humanizing is not a good mentality, because good dogs need some discipline, not bribes, or being on an equal level of their human owners.