Of course he is being whored -- it works! It does sell their stuff, and he is a great mascot for Nintendo, imo.

I like a lot of his games, but there are some pretty bad ones. I so can't wait until I have a go (or watch my girlfriend having a go) at Mario Galaxy.

Mario Kart is just so awesome, and so are the standard games as well as Mario Party and sport games. I like them, they are fun, but I wouldn't spend hours upon hours playing them.