I recall a commercial over here for something that relieved Thrush. It came in two parts: a pill, and a cream to be applied directly. The woman popped the pill with a smile like an addict getting a hit, and then was seen bouncing around with her friend all happy like. I recall disappointment that the cream application was not shown.

So yeah I hate commercials that are all DRAMAHZOMG!1 and it's for a stapler.