British gamers get ripped off as usual anyway. 100 Wii points = £0.70/$1. £0.70 = $1.39. So y'know, it is cheaper to buy them through the Wii rather than the games second hand and slightly more legal than emulating them when you don't own the game, but I think the prices are quite a lot to pay really. And the fact that to buy the equivalent of a SNES game in Wii points US costs you $8, whereas in Britain it'd cost you upwards of $11 doesn't strike me as terribly great.