I don't believe there was any hype for the Davinci Code it was more of controversy because of the whole religious thing. Harry Potter's passed like I said, I never heard of the Kite Runner so that says something.
Hype is transitory, so you can't write it off by saying 'okay it's done'
The phantom menace had a lot of hype, but you'd still compare it even though it was nine years ago this may.