Damn man, publishing, copyrighting, trademarking, and marketing all cost the big money. I'd spend my million on putting out my name, sucking in the fame, and letting the billion bills rain down on my brand new '67-styled jet-black Chevy Corvette concept designed by yours truly. I got houses to build, mouths to feed, and a bunch of useless crap to buy 'cause I'm a damned greedy gluttonous bastardo.
With all the books, movies, and television I could write, having that initial mil would solidify my place in the billy's club.