I'm agreeing with a mix of Miriel and Yams. Love is "all around us" because it is drilled into our heads that we NEED this significant other, and "friends" won't cut it. If you're not married by the time you're 30 you're viewed as a social outcast.

But once you really get past that bs, love is an amazing feeling. I think that if you wouldn't run into a burning building for the one that you love, you're not really in love. It makes you do crazy things.