It's a Wonderful World.
And there's The Last Remnant Coming and that new Card based game, I believe...
Also, while it's true SE is making lots of FF games, isn't it so that their original games never sold as well as their main series? I'm not sure, but I've heard plenty of people say Vagrant Story for example, was awesome, but didn't sell that well.
And if brand recognition is a sign of weakness, what's Nintendo been doing all these years with Mario, Metroid and Zelda?