well,
you could post a thread in general chat, asking anyone if they want to be able to watch the competition. Whoever signs up for that, could get their own custom title for the duration of this event. Because obviously, if they're not aware of the section they won't want to see it, and even if they are, a number of them won't look. So the only solution I see, would to be to make a thread informing them of it's existence, asking who wants to see it, and then giving them a title.

call them Cid's Knight Fan or something

THE JACKEL