Yep, sounds like Metal Gear!
Launches:
Epic Madness: Hideo Kojima At NYC's Metal Gear Solid 4 Midnight Launch
Metal Gear Solid 4 Launches In New York City | Game | Life from Wired.com
MTV Multiplayer » Kojimapalooza: ‘Metal Gear Solid 4′ Superfans Waiting Over 28 Hours To Meet Snake’s Dad (image gallery)
Yeah, we met Kojima in Times Square - Joystiq
We're here in Times Square! - PS3 Fanboy
Metal Gear Solid 4: Metal Gear Solid 4 Japan Launch - Tokyo
Mgs4: Metal Gear Solid 4 Japan Launch - Osaka
Metal Gear Solid 4: The San Francisco Launch
Siliconera » Live from the Metal Gear Solid 4 launch party
New York one is the most interesting, really.
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