I'd say FFVIII is worth playing for a number of reasons. The story has enough complexity to draw you in, and actually make you care about the characters and their world. It's also a plot with a lot of action, and a lot of deception. That's +2 male-ness right there. In fact, one group of heroes in the game is a trio of men who're war buddies and drinking buddies. Some aspects of the story are interactive, too - by controlling the main character, you can influence the direction of some conversations, and also choose who to talk to while exploring a new town or area. That's another part that's worth mentioning - the game takes place in a wholly original fantasy world, with numerous towns, cities, ruins, and wildernesses to navigate and explore.

The plot and characters aren't all the game has to offer, though. Actually controlling the heroes during combat is an involved process, since you control all of their actions and not simply their ability to attack. Outside of actual combat, you can also manage and control the characters' various strengths and specialties, in great detail if you so choose.

~So, that's how I'd market the game to someone of Mullet's 'demographic'.