I do agree that people will go for what is best like in the HD-BD war.
But what made the HD-DVD to loose it's battle against the BD is because of the lack of support, both in player and disc.
Most of the compagnies signed pure exclusivity with the BD.
The tech didn't really mattered because they had close to equal capacities.
The BD had more sold units.

In the console war however, it's a different story.
Most people would believe that the Xbox 360 has close the same technology as the PS3, that isn't true at all, you'd know if you owned one. Trust me.
When you look at the games that were started on both system and then multi-platformed to the other, there's a huge difference.
Just take DMC4 and Conan.
DMC4 may be one of the best looking action games up to date along with HS (Much better graphics) and NGS, and there's NO VIDEO ON THE PS3 VERSION BUT MADE ENTIRELY LIVE BY THE CONSOLE.
and then in Conan's case, well, my PS2 games all beat thoses bad graphics.

The PS3 has better tech in both HW & SW.