Building hype is one thing. The first trailer for the game was shown, what, 3 years ago? With in-battle footage. How they hell could they have all that actually built up, and still take all this time to keep going through with it? It's crazy how it's almost becoming industry standard to begin advertising a video game, years before it is released.
Considering how little information has trickled outside of the main footage we've seen time and time again, it makes you think that there must be some pretty big secret that they're hiding about this. It's baffling.