Yeah you're missing the point bro, the award was not just for "innovation" but "interactive innovation", in other words the whole part of Halo 3 that Bungie have put together with regards to how their website intergrates with the game with both stat tracking and for the user created content and their constant updates to the game to allow people to create more game types and map varients. Which is fair enough, tbh. No one apart from Kotaku who apparently failed to read the article they linked to said that it was about the "space marine storyline" or gameplay itself.
So as far as giving them an award for their interactivity and user created content and sharing methods, yeah I think that's fair enough because their whole setup for it works pretty much perfectly and I've never encountered any problems with it. You can do pretty much anything you want from the screenshots and videos to the whole creation stuff, and sharing it across the entire base of users is a piece of piss. As far as console gaming goes nothing springs to mind that outdoes Halo 3 in those aspects comprehensively, so I don't really see why this is a problem. Unless of course you're the type of person who falls easily for trash journalism that uses misdirection and leaves out important bits of information!
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