DRM isn't to hurt pirates. They know DRM can't stop pirates, heck Spore was on the torrents within hours of its Aussie release. The very purpose of DRM is one of its supposed side-effects: Destroying the second hand market.

Publishers have hated that for years. In Japan the big guys have actually been trying to make it illegal since at least the mid 90s. Now they can dress it up like this - as a protection against lawbreaking - and the people who know the truth about how ineffective it is aren't that big a sector of the market anymore.

People talk about how DRM hurts legitimate consumers like that's not the point of it.