I want the new SE MMO to choose a niche of expertise and stick with it. I don't want the new MMO to try and do WOW better than WOW. It'll just flop. FFXI used to be the hardcore MMO, and not long after WOW came out, SE started making FFXI quicker and easier. Now the people who want easy still go to WOW because WOW is still more instant gratification than XI will ever be, but also the people who go to FFXI for insane hardcore are pissed. Warhammer Online was touted as war is everywhere, where PVP was your endgame and where pvp got you your rewards. Next thing you know, the game is all about instances, and the best loot comes from NPC bosses. I wish companies would stop trying to make WOW 2.0, because they do nothing but make WOW 0.5. It's better to be an amazing niche game than a subpar mainstream. You'll probably get the same player base, but with better quality and dedication. Find a substancial group of people, and make an MMO that makes them happy. You can't please everyone, and trying means not pleasing anyone.