If you start the wife and publicity missions in chapter 1, you can go to each person every chapter and try out different phrases to get the best result.

You get stuff from the wife quest (forget what you get exactly) and the publicity opens a new game when the company reaches level 3, unlocks more stuff for trade by winning games and you need to get one company to level 5 to get the calm Lands Episode Complete for the mascot Dressphere.