Names are important actually. In all honesty, although XI has quality, it doesn't quite feel like a Final Fantasy at all. It's the same reason that they put the "Final Fantasy" title on the FF: Spirits Within movie; they're just using the title to attract FF fans to these things in an attempt to make money. It's not atrocious or anything, actually it's fair marketing really. However giving something the name of "Final Fantasy" gives people high expectations of it, and they will judge based on those expectations. The FF: Spirits Within movie may have done a little better if they hadn't put "Final Fantasy" on the title. When they use this "put 'FF' in the title" trick, and said product doesn't do well, it only hurts the reputation, especially with those that get their first impression of FF by said product.

As for FF XI, it didn't really seem very friendly to new players who didn't really understand any of the system. When I first played, I wasn't even sure how to get started on any sort of main story [I wasn't even sure if there was one at all], and my experience was further ruined by having to rely on parties to level since at that time, solo'ing wasn't really doable or practical at all. Making gil at that time was a mystery to me [7 gil from a Goblin that killed me two times in a row? Really?]. I also have to reluctantly admit that it had some pretty boring music which didn't really seem very Final Fantasy-like at all. For the record, I'm aware of the solutions to these simple issues now, however I think new players encounter this often and get discouraged as I did due to boredom or difficulty getting answers [but I'll admit that FF XI is much different now than it was 6 years ago when I tried it out].

I'm not knocking it down though, since it's a hell of a lot more balanced than RO [which I've played for several years] and far above WoW's level, but I think the developers need to keep the issues I just mentioned in mind for FF XIV.