Given that almost everyone under the age of 25 plays video games, I really think you're overestimating how significantly they need to expand their market. Video games are about as mainstream as they're going to get, especially since the release of the Nintendo Wii. You're looking to television shows dedicated to movies as indicative of the success of video games. Frankly, that's just dumb. Want to see news on games? Watch G4. Want to read about video games? Don't go to Entertainment Weekly, go pick up EGM, Game Informer, Xbox Magazine, PlayStation Magazine, etc. Want reviews? Go to any of the numerous YouTube channels devoted to it or any of the numerous websites dedicated to video game news. Oh hell, just go online. Video games are all over the internet. You're just looking in the wrong places, chief.