CoD4 was the most anti-war FPS I have ever played. These guys are clever and they know not only how to make a good game, but how subvert good game design and really smurf with you.

I imagine plenty of people will take the position that this is for sales and attention, and maybe it is. In my eyes though, games are going to be what Bolivar said, "There's a million and one mediums and methods to get that message across, but video games are probably the most juvenile and ineffective way to do it." unless and until they do do things like this.

It's entirely possible that this is baseless exploitation and utterly meritless. I am inclined to think it isn't, because I'm so impressed with how they did CoD4, but I do acknowledge the possibility. However, I think that the more likely outcome is that it's a genuine attempt to say and do something new, and whilst we should be ready to criticize it if it fails, at least they have the balls to try.