I don't think I've ever heard of a case where a developer said Sony made them add content to a timed exclusive when porting it. I'd say it's more likely that they want to give PS3 owners something extra to compensate for the wait, but whatever.
I have to call BS on this I'm afraid. The major difficulty in porting from the PS3 to the 360 is in the programming. Code developed on the 360 generally ports better to the PS3 then the other way around, though I'd bet that as developers have become more familiar with the PS3 that's not as true today as it used to be.On the other hand, it's very difficult to change a game developed exclusive for the PS3 for the 360.
Even still, having to recode things has nothing to do with adding extra content since that would be a simple matter of adding content (levels, character models, etc.), not drastically overhauling the underlying code. The only difficulty you might run into is similar to FFXIII where there is simply so little space on a DVD compared to a Blu-Ray that some quests or things may need to be locked out on some discs, but that would actually be less of a problem for an FPS or action game than something massive like an RPG and there are ways around it. In fact, if the team is developing for the PS3 with the knowledge that it will be ported to the 360 later, they'll likely anticipate those difficulties and work around them on the PS3 so it's easier to get on the 360 later.






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