I'm glad I work for the HMV flagship store, when a game comes out and I want it I buy it there...more often than not thats just good financial sense as well since I get 30% off my games (meaning a £39.99 game becomes like £24.99 for me to buy brand new) I also merely get served by one of my colleagues who are generally very understanding that we all in some way class as "geeks" whether it be music, books, films or games we're in to in a big way. However would I ever actively introduce myself in the way of: "Hey I'm Steve and I'm a gamer?" Hell no. I merely introduce myself as Steve. I don't actively class myself as a geek either, I'm in to my cinema, music and games and I read a lot but I also do a considerable amount of socialising and other activities (sports included) Therefore I'm just a man who manages to fit more in to a day than most imo.