Quote Originally Posted by I'm my own MILF View Post
Not really. If the group is entirely unaware of it they can't be interested in it. If even one person thinks "Hey that looks fun" they've done something positive with their ad campaign.
Agree, but you never get a second chance to make a first impression and,
Quote Originally Posted by Laddy View Post
That ad isn't so much bad as it's bad for the 18-50 year old male demographic, ESPN's primary audience.
They should focus more on the action, less on the drama, and maybe use a more "manly" style.
if they think it isn't for them they will be unreceptive to becoming further aware of the product.

Quote Originally Posted by Mirage View Post
Well, for the ad campaign to be worth it, they'd need to make more money from the extra sales than the campaign cost them .
The add could be received well by some markets, but it is in the completely wrong place.