I think you might be getting that feeling from the following conferences overall, aside from a few exceptions from whatever Sony is showing. On the whole these are aimed at a wider audience than the 'core gamers'--in fact I'm pretty sure Microsoft dude said that their conference was being broadcasted in Times Square. So that's an idea of their target audience.

Strange that they didn't say how much the Kinect is going to cost. Maybe they're waiting for Sony to better evaluate it.