Looking past the actual content the way it was all presented was terrible. Some of the acting seemed so forced. Truly cringe worthy at times. There is something really sterile and commercial about the way Microsoft presents itself. Seriously, why the hell is Don Mattrick still involved in these conferences. Its better not having someone you want to punch presenting this stuff.

EDIT - And that stunt they pulled at the end by handing out 360's to people at the conference pissed me off even more. It doesn't come across as generous, just manipulative.