I probably wouldn't be a text tone fanatic if my phone didn't allow me to set different tones for different people so I instantly know who's texting me, which is remarkably convenient. A lot of phones don't let you do that. So the novelty of having a tone at all probably wears off quickly. Mine's more for convenience than it is for any kind of flare. It doesn't display the name on the front screen. And vibrating won't tell me if its worth reading or it can wait. So I use tones since I have the option :]