Which ever one consistently performs best on dozens of independently researched benchmarks.


Seriously, f*** brand loyalty. Find what card in your price range is doing the best overall (or even better, for games you're specifically playing). Don't throw money away. Mid to upper-mid range cards will always be the best bang for your buck.

If you're buying the absolute cutting edge then you're paying idiot tax simply to have the best even if it's barely a scratch better than a card that costs 100 or more less.

Do your research on places like Tom's Hardware.