name one movie made in the last 10 years, whose central character was a strong women not backed by sex appeal and the movie had skyrocketing ticket sales,
Kill Bill. Speaking of Tarantino films you can also add Death Proof although that movie bombed at the box office unfortunately.
While I do think Kill Bill's success had more to do with Tarantino than Uma Thurman, I'll concede the point.
That said, even if what I said is not actually the case, the studios believe it and are more open to let fools like Snyder do their thing, because they sex it up.