I heard that he hired an assistant for the sole purpose of telling him to shush when he gets overexcited and goes HEY WE'RE GONNA DO THIS AND THIS AND THIS AND IT'S GONNA BE AWESOOOOME. I never payed attention to Fable until recently, but from the things I've heard I imagine that in order to get the most satisfaction from the product, I should not pre-order it, and I should not read anything about it until it's been released.