Damn casual gamers lol?? Its a double-edged problem though. Everyone expects grade A presentation in games. Which costs a lot of money. To make that money they have to cater to a larger (moronic) crowd. The companies are just as much to blame as the mass of console-owning idiots. The companies need to realize at some point that gameplay, story, artistic style, and general substance are more important than pretty graphics. I'll always argue that it'd be better to take a cut away from trying to be leading/bleeding edge and make something cheaper and yet better. Then they don't have to spend as much, can be more creative, do it right, and also not have to please so many people