These were my thoughts. My wife and me loved the first game for the atmosphere and story.... not because it was cringe-inducingly disgusting and violent. This add plays to the lowest common denominator and does a disservice to that.
So for those who are suddenly turned onto the game because of this commercial... why? Is it a rebellious thing liking something that makes other people uncomfortable. Is it just the straight up violence and gore? What is happening psychologically that makes you suddenly interested where you otherwise would not have been.