I think it deserves some credit. I was careful not to put too much into what I thought about the game because I never finished it myself (I do not enjoy 'persistent tension' games--horror or whatever). It did some clever things to make it more than a juvenile gore fest (like 'The Chapter Titles Are A Spoilery Acronym'), but the ad brings it down to that level.

EA should have saved this kind of ad for Bulletstorm, which comes out but a month later.