I noticed that even though Japan likes their cutesy-cutesy characters, the majority of us Westerners like big, bad, and edgy characters, or "badass" characters, but I don't get why. Personally, unlike the majority of you on this forum, while I do like my share of "badass" characters, I also like my cutesy-cutesy characters too. Case in point: the Japanese liked the inclusion of Vaan in Dissidia 012, but the majority of Westerners wanted the more "macho" Basch. Of course, there is still a sizable minority here who do like their cutesy-cutesy characters too, but the majority here likes "badass" characters.
Also, another thing that I noticed is that while Japanese game players like cheeky, cutesy, and preppy J-Pop music, the majority of Westerners like big, bad, and edgy heavy metal. Of course, as with the case above, there is also a sizable minority here who likes cheeky American pop music by singers such as Hannah Montana/Miley Cyrus and other American pop stars, but the majority of Western game players like edgy heavy metal acts such as Linkin Park, Limp Bizkit, Killswitch Engage, and Breaking Benjamin. Personally, I'm into a mixture of both cheeky pop and edgy metal, but please don't ridicule me for liking Disney Channel pop stars. I would have to guess that this would have to be due to the fact that while it is mainstream in Japanese pop culture, it is largely UNDERGROUND in Western pop culture. It's popular here, too, but it's underground in comparison to its force in Japanese pop culture, as video game references in American pop culture are VERY SELDOM in comparison to Japanese pop culture.